The Sales Process
We offer a free, no-obligation market appraisal of your property and can advise you on the current market and the best method to sell your home. We’ll help you find the right price that will attract as much attention as possible to sell your home and implement marketing to reach the widest audience.
On receiving instructions to market your property, we’ll ask you to sign our contract agreeing to our terms and conditions, fees, and timescales. We will take all the required measurements and prepare a description of your property particulars for listing. We’ll also arrange for our professional photographer to visit your home and capture your property at its very best. Once approved by you, we will upload and distribute your property details throughout our network partners to maximise exposure.
All domestic and commercial buildings in the UK available to buy or rent must have a valid Energy Performance Certificate (EPC). Under the Housing Act 2004, an EPC must be commissioned before marketing of a property can commence. Infusion Homes will be happy to arrange the preparation of your EPC.
Marketing your home
Our comprehensive, proactive approach to marketing maximises the exposure of your property to potential buyers.
As well as promoting your property on optionhomes.co.uk we will feature it on ALL of the leading property portals - including Rightmove, Zoopla and Onthemarket. Your property will also be marketed through our network partners of 600+ London Agencies, maximising your high street presence in the right locations, along with local press advertising.
Preparing your home
Creating the right impression is important if you want your property to stand out:
- a newly painted front door with polished fittings always creates a good impression.
- a clean, uncluttered interior will help viewers imagine this home as their own.
- a well-kept garden or courtyard, pathway and fence are instantly alluring.
- fresh flowers or the smell of newly brewed coffee will make it feel warm and welcoming.
We can advise you on simple, inexpensive tips to help create an inviting atmosphere and give your home the wow factor.
We recommend that buyers be allowed to view your home in a relaxed, stress-free way so they can take their time and make an informed decision. We accompany all viewings, giving us a much better chance of selling a property. Buyers are more open and comfortable asking an agent about the property than the owner - and we can respond with helpful suggestions that may encourage sales.
Buyers also identify better with a new property if they do not associate it with the current occupants, enabling them to imagine how they would live there, use the space, and make changes.
We will notify you once an offer has been made and discuss the buyer’s circumstances and where their funds to make the purchase are coming from.
We’ll also advise you of any other interest the property is receiving and how best to proceed. You may want to accept or reject the offer, or you may decide to instruct us to negotiate on your behalf to try for a better price.
Ultimately though, the decision must be yours. When you accept an offer, your property becomes ‘Sold - Subject to Contract’. If they can proceed, your purchasers may ask for the property to be removed from the market. To show good faith, we would suggest placing a time limit on your buyer to have their survey carried out, e.g. within 7 – 10 days from acceptance of the offer. If your property is off the market for too long and the sale doesn’t proceed, you may have lost other potential buyers who could have proceeded.
We understand the importance of managing and keeping you up to date with the sale of your property. We will monitor and manage any problems: we are able to chase both sides of the transaction and raise queries at a much faster rate than relying on the services of solicitors alone.
When you have confirmed to us the name of the solicitor you wish to act on your behalf, we will issue a Memorandum of Sale.
We can, if you wish, arrange for a member of our panel solicitors to act on your behalf. They work closely with our Sales Progression team to make sure the process runs smoothly, and that the transaction is completed in good time.
This document details everything that both parties’ solicitors require in order to set up a communication process between themselves and all the relevant parties. Your solicitor will deal with any questions your buyer's solicitor raises regarding title deeds, local authority searches, boundaries, covenants, planning consents, guarantees and so on.
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The buyer’s survey
Your buyers or their lender will instruct a surveyor to inspect your property. We will advise what type of survey has been instructed at the time of booking their appointment. Surveyors can request further investigations from other experts, e.g. electrical condition reports, damp and timber reports. Infusion Homes will liaise with you and your purchaser to help arrange any further reports quickly.
On every property sale, two identical contracts are prepared for both seller and buyer. When both parties are ready to proceed, contracts are exchanged, making both parties legally bound to proceed with the sale and purchase of the property.
When you are ready to exchange contracts the buyer’s solicitor will ask the buyer for the exchange deposit (normally 10% of the purchase price) and your solicitor will agree a moving in date for you: this is called the completion date. Should the buyer withdraw after this point, they would be liable to lose their deposit.
The completion date is normally the date that you move out and your purchaser moves in. Your solicitor will keep you in touch with progress and expect to receive the purchase price by same day bank transfer, sending on these monies according to your instructions.